Newsletters are boring.
Nobody reads them.
So instead of sending another product update email, we launched something different:
The Oply Update, short, founder-led monthly video about how we’re building the Carfax for your home.
But underneath the format change is something bigger.
The problem: homes forget everything
Your car has a Carfax.
It tracks oil changes.
Accidents.
Ownership history.
Maintenance records.
Your home, the most expensive asset you own, has none of that.
No centralized service log.
No structured maintenance history.
No record of who did what and when.
No reminder system tied to real actions.
Most home maintenance lives in people’s heads.
And that’s the problem.
Why this matters
When maintenance lives in your head:
You forget when the HVAC filter was changed.
You forget who painted the kitchen.
You forget when the water heater was last flushed.
You forget which contractor actually did great work.
That creates stress.
It creates reactive decisions.
It creates wasted money.
Homeownership becomes guesswork.
It shouldn’t be.
What we’re building instead
Oply is an AI-powered home maintenance platform designed to give your home memory.
Not a marketplace.
Not a lead app for pros.
A proactive home management system.
A home maintenance tracking app.
A digital maintenance record.
The Carfax for your home.
1. Bring Your Own Pro
Most homeowners already have trusted professionals.
The problem is continuity.
You hire someone once.
A year later you can’t remember their name.
With Bring Your Own Pro:
• Search for your existing pro
• Add them manually if needed
• Snap a photo of a business card or invoice
• Auto-populate using Google Places
• Assign pros per property
• Track project history per pro
Before your home can be intelligent, it has to be complete.
This completes the graph.
2. DIY Projects and Smart Recurring Reminders
Maintenance shouldn’t live in your head.
Now you can:
• Add a DIY project
• Select when you completed it
• Let Oply recommend a frequency
• Set recurring reminders
HVAC filter.
Water heater draining.
Deck sealing.
Smoke detector batteries.
You’ll receive:
• A reminder the day before
• A reminder the day of
• One follow-up
All reminders are visible in a unified notification panel.
All completed tasks are logged permanently.
Every completed task builds your home’s record.
That’s how you build a Carfax for your home.
3. Nationwide Screened Pros
Through our Jobber partnership, Oply connects homeowners to real, screened service professionals across 124+ categories.
Not random listings.
Not blast requests.
Not spam.
When you hire through Oply:
• You choose the pro directly
• There is no marketplace chaos
• No one pays for leads
If no pro exists locally, Oply VIP steps in.
Our team finds the highest-rated option.
Screens them.
Makes a direct introduction.
You get the right person, without doing the legwork.
4. Cleaner, calmer experience
We also shipped a series of product improvements:
• Google ratings and review counts restored
• Full-screen pro detail views
• Contact and notes per pro
• Cleaner home screen
• Removed clutter
• Smoother experience across iOS and Android
Less clutter. More focus.
5. Infrastructure matters
Behind the scenes, we improved:
• Invoice workflows
• CRM integrations
• Backend stability
• Subscription credit handling
• AWS and database reliability
You may never see those improvements.
But they matter.
Because if you are going to trust a platform with your home’s history, it has to be reliable.
From reactive to proactive
Homeownership today is reactive.
Something breaks.
You search.
You scramble.
You guess.
We believe it should be proactive.
Track what happens.
Remember what matters.
Be reminded before something becomes expensive.
Build a longitudinal record over time.
Eventually, this evolves into predictive maintenance.
Home intelligence.
A structured digital record that compounds in value.
The longer you own your home, the more powerful the record becomes.
Why we’re talking about this now
We are early in building this category.
If we waited until everything was fully predictive and perfect, we would already be behind.
Category authority compounds over time.
So we are defining it clearly:
Oply is an AI-powered home maintenance platform.
Oply is a proactive home management system.
Oply is a home maintenance tracking app.
Oply is the Carfax for your home.
And we are building it in public.
Watch the first Oply Update
If you want to see these features in action, watch the first Oply Update video:
In five minutes, you’ll see how Bring Your Own Pro, smart reminders, nationwide coverage, and a cleaner experience all fit together.
Start building your home’s record
You don’t need to remember everything.
You just need to start logging.
Download Oply.
Add your first project.
Add your first pro.
Set your first reminder.
Your home should have a memory.
Now it can.
